“I wish I had this program when I started my entrepreneurial career! How much time, money and efforts I would have saved if I had understood the concepts of Lean Startup!” 

Erik Brieva
Entrepreneur

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Startups Incubated

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Mentors – Entrepreneurs

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Investments Made

ABOUT THE PROGRAM

FORMATION


We selected the best teachers from the business world with the most uptodate content based on methodologies and tools like Lean Startup by Eric Ries, Business Model Canvas by Alex Osterwalder, Creative Problem Solving by Min Basadur and Customer Development by Steve Blank, which will help you to create a solid and focused company.

INCUBATION


Come to Bcombinator, the hub of innovation in the 22@ district of Barcelona, just 150 meters away from UPC School. There you will be immersed in an ecosystem surrounded by entrepreneurs working day by day on their projects, and you will be accompanied by expert mentors, who themselves ar successful entrepreneurs, and will advise you in each phase of your project. Enjoy the events and networking in Bcombinator. 

DEMO DAY


At the end of the program you can make your pitch in the Demo Day, presenting your company or your project in front of an audience formed by business angels and investment funds representatives. In addition, you can qualify for the 22@ Emprén awards. The winning project will enter the EO Accelerator.

CREATED FOR YOU

“People with passion and desire to start a unique and solid business, to innovate, to lead teams or companies, or to work in innovative environments”

Entrepreneurs

Entrepreneurs with the ambition to innovate

Workers or consultants who want to enter the universe of startups and entrepreneurship

University graduates with entrepreneurial spirit or with the ambition to manage startups

Managers with innovation responsibilities in their company

Lean

Startup

&

Incubation

Entrepreneurs are made, not born! The Master in Lean Startup Incubation is a program that arises from the collaboration between Bcombinator and the Technical University of Catalonia (UPC).

 

The teachers and mentors of the program are renowned entrepreneurs that help other entrepreneurs to develop or consolidate their business project with greater assurance of success, adding to that the experience of having created more than 300 startups with this methodology.

 

The incubation in Bcombinator gives you the opportunity to interact with other entrepreneurs, experts and mentors who will advise you throughout the iteration and pivot processes until you find the perfect fit for your product in the market.

 

By carrying out this program you can create or boost your company with greater ease and control, and morover you will get the UPC School Postgraduate degree.

 

You will be able to fill the needs of innovation, adaptation to new business models, business ethics and sustainability – everything to create and lead companies of the 21st century.

THE PROGRAM

30 ECTS (180 teaching hours)

Mode: Presential

Language: Spanish

Price: 6.000 €

Dates: 13/01/2020 to 2/4/2020.

 

The program consists of two blocks that are carried out in parallel and finish with the Demo Day:

 

  • Classes at UPC School
  • Incubation in Bcombinator

Hours & Location

Classes: Monday, Tuesday and Thursday from 3PM to 6PM

Tech Talent Center
Badajoz street, 73-77
Barcelona

Incubation: Monday to Friday from 9AM to 1PM

Bcombinator
Badajoz street, 32
Barcelona

AGENDA

Enrollment

Until December 9, 2019

Pre-selection

December 10, 2019

Enrollment formalization

Until December 16, 2019

Incubation + Master

January 13 until April 2, 2020

Demo Day

April 2, 2020

FORMATION PROGRAM AT UPC SCHOOL


Entrepreneurship and Lean Startups

3 ECTS, 18 h

Introduction. Entrepreneur’s DNA

The Lean Startup Methodology. Customer Development

The Lean Sprint Experiment Methodology and Practice

Case studies

Tools and Resources. Business Ideas. Factory Software

Presentation: How to make a good Elevator Pitch


Product Creation

3 ECTS, 18 h

Minimum Viable Product (MVP)

Creativity: Divergence / Ideation

Exploration for Design and Creation. Co-Creation & Co-Design.

An End-To‐End Lean Product

Crafting the MVP

Presentación: MVP Workshop


Digital marketing

3 ECTS, 18 h

Introduction to Digital Marketing. Customer discovery. Metrics & Analytics.

Inbound & Outbound Marketing. SEO & SEM.

Content Production & Copywriting. Website Best Practices & Blogging.

Social Media Campaigns. Email Campaigns.

Viral & Sticky Marketing. Growth Hacking. Affiliate marketing. Gamification.

Presentation: Marketing techniques, metrics and analytics for my MVP

Presentation: MVP Workshop


Business models

3 ECTS, 18 h

New Business Models. Blue Ocean Strategy

Business Model Canvas

The Lean Canvas and optimizing your business model

Formulating a killer Unique Value Proposition. 

Sustainable Growth: the 3 engines of growth. Startup Metrics.

Presentation: Business Model Canvas


Development and Operations

3 ECTS, 18 h

Development & Operations (DevOps)

Methodologies for agile development. Management Iterations (90 days)

Good practices. Metrics

Customer Lifetime Value

Product Roadmap (Product Planning)

Presentation: MVP & Roadmap


Startup Finance

3 ECTS, 18 h

Introduction to finance management in startups. Financial Metrics

Financial planning: projection models and their interpretation

Financial needs for the construction and launch of the MVP

Valuation methods for Startups. (DCF, VC-Method). Practical cases

Bootstrapping vs Fundraising. Financing options and ways for startups

Presentation: MVP financing

INCUBATION PROGRAM IN Bcombinator

Incubation program in Bcombinator equals to the completion of the Master Practical Project to develop the MVP, and provides 12 ECTS credits equivalent to 72 hours.


Opportunity


Ideas generator

Definition of a problem

Target market

Competitive analysis


Interviews


Pioneer users

Plan of interviews

Client archetype

Presentations


Product


Agile prototypes

MVP design

Iterating and pivoting

Product-Market fit


Traction


Revenue model

Defining metrics

Competitive advantage (UVP)

Strategic marketing


Escalation


Empathy maps

Sales pitch

Scorecard

Keeping customers


Product


Agile prototypes

MVP design

Iterating and pivoting

Product-Market fit

MENTORS AND TEACHERS

ERIK BRIEVA
PAU VALDÉS
ALBERTO CABEZAS-CASTELLANOS
ALEX BALLARIN
JAUME ARGERICH
MARC SEGARRA
MIKE COUNIGHAM
Miriam Ballesteros
RAÚL AGUIRRE
TONI MASCARÓ

OPINIONS

I just wanted to share a quick note and let you know that you guys do a really good job. I’m glad I decided to work with you. It’s really great how easy your services are to update and manage. I never have any problem at all. It’s so simple. Thanks, guys!

GERARD COMPTE

Working at BCombinator allow us to be in the technology valley of Barcelona. Working closely with other startups help us not just learn from their experiences but grow together and create new synergies.

XAVIER RUIZ

Bcombinator conducted our first fundraising process, achieving a very successful investment round. Also, highly valuable are the business insights and strategic advisory they provided to our startup in the early stage.

BERNAT LLANA

Bcombinator has changed us in the conception of day to day, focusing on the things that give us the most value and discarding those that make us lose a lot of time and have little return, this is very easy to say but very difficult to carry practice.

Perhaps the most valuable advice we have learned is “locate where your users meet mostly and apply the most effective traction channel”.

JOAN CASARES

DO YOU HAVE ANY QUESTIONS?