STARTUPS AND SOCIAL MEDIA IN 2025: HOW TO CHOOSE THE PLATFORMS THAT DRIVE YOUR GROWTH

Learn how to use TikTok, Instagram, LinkedIn and more to scale your startup in 2025. Discover which social networks to prioritize, how to create useful content and what mistakes to avoid.

🧭 Why is digital presence key in 2025?

In 2025, not having a digital presence is no longer an option, especially if you are building a startup. According to Statista data, 91% of consumers research online before making a purchase. And yet, more than 35% of early-stage startups still don’t have a website.

An own domain not only positions you as a serious company, but it is the basis for any sustainable digital recruitment strategy.

In addition, 88% of users state that they trust brands with a website more than those that operate only from social networks.

📊 Which social networks should a startup be on?

The short answer: the ones your audience is in.

The answer is a long one: not every platform fits every startup. Here’s a summary based on updated data on usage, age and digital behavior in 2025:

🔹 TikTok

• Public<35 years old
  
• High virality, excellent for creative or lifestyle content
  
• Useful for validating ideas or generating a quick community
  

🔹 Instagram

• Ideal for visual products and personal branding
  
• Stories and Reels remain key
  
• Powerful channel for ecommerce and lead generation
  

🔹 LinkedIn

• Priority channel in B2B
  
• Authority, networking, talent recruitment
  
• Good performance for founders communicating in the first person

🔹 YouTube

• Growing as a channel for education and expert positioning
  
• Ideal for evergreen content, demos, interviews or series

🔹 X and Threads

• News channels and direct interaction
  
• Require real time and clear tone
  
• Useful in tech, crypto or media sectors

TIP: The content that works best is the content that the user wants to share because it represents them, not because you’re selling to them.

🌍 Real case: why Spotify Wrapped is still working

Spotify Wrapped, relaunched in December 2024, was shared by more than 60 million people on social media.

What made it viral?

• Emotional personalization: the user is the protagonist.
  
• Attractive design and adapted by social network.
  
• Native format and easy to share.

The lesson: you don’t need to sell directly to grow in networks. You need to create content that connects and that people want to show.

❌ Should you do a TikTok dance?

Only if your audience is there. Only if your proposal allows it. And only if you know how to turn visibility into traction.

Instead of following fads, focus on:

• Choose the platforms where your presence really matters.
  
• Establish a clear and consistent message.
  
• Have a website or landing page optimized to convert traffic into leads.

🧠 Frequently asked questions about social media for startups.

Which social network is best for a B2B startup?

LinkedIn, without a doubt. It is where the decision makers are and allows you to generate authority if you publish valuable content on a constant basis.

How to use TikTok to promote a startup?

With native, brief and emotional content. Educating, entertaining or inspiring works better than selling directly.

Is it worth having a website if I already have Instagram?

Yes, Instagram is a showcase, but your website is your digital office. It also improves your positioning, credibility and conversion ability.

How many times should I post per week?

Depends on the network. As a base:

• Instagram: 3-5 times/week
  
• LinkedIn: 2-3 times/week
  
• TikTok: 3-7 times/week if looking for virality
  

Social media used well can help you grow, validate and connect. But if you use them without a strategy, you’re just generating noise.

It’s not about being everywhere. It’s about being where it matters, with the right message, for the right audience.

And if you decide to do a TikTok dance… do it because it makes sense for your brand, not because the algorithm whispers it to you.Übersetzung