3 mistakes you should avoid when you are talking about your business

3 mistakes you should avoid when you are talking about your business

The best entrepreneurs understand that the pitch is a chance to show the customer that they understand the customer’s challenges and have a solution that will impact the customer’s bottom line. Too often, though, the entrepreneur sees the pitch as a chance to show off how hard they’ve worked, to show how proud they are of a clever solution to a thorny usability challenge.

With a good pitch in hand, here you have some suggestions you should avoid when you are talking about your project:

Don’t digress. 
The pitch is not your chance to talk about the long hours the team has put in, or to brag about the many clever choices you made along the way. You’re telling a story: if a slide isn’t about the story you’re telling, leave it out. If the point you really want to make distracts in any way from the story you’re telling, skip it. Remember: the story is about the customer and the problem you’re solving.

Don’t show off every last feature.
If you’ve covered the points above, you will have earned the audience’s trust that you know what you’re doing. Diving too deep into every nook and cranny of your app risks losing your audience and you’ll look like you’re showing off.

The story is not your product. The story is not your company. The story is not you. The story is how your customer’s world will be better when your product has solved their problem.

Don’t leave empty-handed.
Go into the pitch with an idea of what you hope to accomplish. Whether you’re looking for investment, a commercial arrangement, a partnership, or something else: make sure to ask the audience for it before you leave, and identify who in the room you should follow up with after the meeting.


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